Taylor Swift has filed trademark applications in the United States to protect her voice and likeness from misuse by artificial intelligence, amid growing concerns over deepfakes.
The applications, submitted through her company TAS Rights Management, cover two audio clips and one image of the singer.
One filing includes Swift saying “Hey, it’s Taylor Swift,” and another “Hey, it’s Taylor,” while a third covers a stage image from her Eras Tour performances.
The move is aimed at countering the spread of AI-generated content that imitates her identity. Deepfakes have previously depicted Swift in false endorsements, advertisements and explicit imagery, heightening calls for stronger protections.
Trademark attorney Josh Gerben said the filings could give Swift new legal grounds to challenge imitations, including those that are “confusingly similar,” a key standard in trademark law.
Legal experts say trademarking voice clips is an emerging strategy that may provide an “additional layer of protection” beyond copyright and publicity rights, which were not designed for AI-generated replicas.
The filings come amid a broader push by public figures to control digital likenesses, with other celebrities also seeking legal safeguards against AI-driven impersonation.
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