Founder overview
Dára Sobaloju is a Nigerian technology entrepreneur, product designer and design engineer. He is the founder and chief executive officer of Pewbeam, an artificial intelligence startup developing presentation technology for churches.
His work focuses on the intersection of product design, software development and artificial intelligence, with an emphasis on building digital products that address practical user needs.
Sobaloju’s journey with Pewbeam began with an idea he shared publicly on X on 21 August 2025. He proposed developing an AI-powered Bible presentation agent that could automatically identify and display relevant Bible verses as pastors preached, including when they paraphrased or quoted scripture without giving exact references.
The idea addressed a familiar challenge in church services, where media teams often have to search manually for Bible passages while a sermon is in progress.
Following the public discussion around the idea, Sobaloju began developing the product and gathering feedback. Approximately six months later, Pewbeam launched its desktop application for Windows and macOS in March 2026.
Professional background
Before founding Pewbeam, Sobaloju worked in product design and technology roles, gaining experience in developing digital products and user-focused software solutions.
According to his professional portfolio, he previously worked as a Product Designer at Moniepoint, where he worked on the company’s Cards product.
He also worked at Treepz, where he progressed to Product Design Lead. His work there involved product design and helping to unify multiple mobility products into a single super-app.
Beyond his professional roles, Sobaloju has designed and developed several Figma plugins and other digital products. His portfolio reports that six of his independently developed Figma plugins have been used by more than 100,000 designers and developers.
Building Pewbeam
Sobaloju’s work on Pewbeam reflects an interest in applying artificial intelligence to specific challenges within the church environment.
Rather than developing a general-purpose presentation application, he focused on automating scripture identification and display during live preaching.
The platform uses AI to interpret what pastors say and identify relevant Bible passages, including contextual references and paraphrased quotations. This reduces the dependence on manual searches by church projection teams.
The product’s development also involved gathering feedback from churches and refining the software based on practical use. Its launch marked the transition from a publicly shared idea into a commercial technology product.
Through Pewbeam, Sobaloju is pursuing a broader vision of developing technology that supports churches and ensures they can participate in the changing technological landscape.
Vision and contribution to Nigeria’s technology ecosystem
Sobaloju’s entrepreneurial work illustrates how Nigerian technology founders can identify specialised problems within existing industries and develop AI-powered products to address them.
Pewbeam applies artificial intelligence to church operations, an area that has received less attention than sectors such as financial technology, healthcare and education in Africa’s technology ecosystem.
His work combines product design, engineering and AI development to create software for a clearly defined user group.
By developing technology around the needs of churches, Sobaloju is contributing to the diversification of Nigeria’s emerging AI startup ecosystem.
Professional links and contact
Full name: Dára Sobaloju
Position: Founder and CEO, Pewbeam
Professional identity: Product Designer, Design Engineer and Technology Entrepreneur
Location: Lagos, Nigeria
Personal website: https://darasoba.com
Company website: https://pewbeam.com
X (Twitter): @darasoba
Email: hello@darasoba.com
