Heirs Insurance Group has unveiled ‘Prince AI’, a multi-language generative artificial intelligence assistant designed to improve customer engagement and expand access to insurance services across Nigeria’s diverse population.
The company announced that the launch forms part of its digital transformation strategy as it approaches its fifth anniversary. According to Heirs Insurance, Prince AI is the first generative AI-powered insurance assistant deployed at scale within Nigeria’s insurance industry.
The AI assistant is designed to provide real-time interaction with customers, helping them understand insurance products, compare coverage options, and receive guidance tailored to their needs. The platform can also assist users with policy purchases, renewals, claims initiation, and claims tracking.
A major feature of Prince AI is its support for multiple languages aimed at improving accessibility and financial inclusion. The assistant currently supports English, Yoruba, Igbo, Hausa, French, German, Spanish, Portuguese, and Chinese, enabling customers from different linguistic backgrounds to interact with insurance services more conveniently.
Speaking on the development, Peace Okhianmhense-Philips, Chief Digital Officer of Heirs Insurance Group, described the launch as a major step in the company’s innovation journey.
“Prince AI represents the next phase of our digital transformation journey,” she said. “By embedding generative AI into our customer experience, we are not only improving speed and efficiency but also humanising insurance for millions of Nigerians.”
She added that the company’s focus is to make insurance services easier to access for people, regardless of language or location.
“Language should never be a barrier to accessing financial protection,” Okhianmhense-Philips said. “Our goal is to make insurance simpler, more accessible, and available to customers wherever they choose to engage with us digitally.”
According to the company, Prince AI uses adaptive intelligence, allowing the system to learn from customer interactions and continuously improve the quality of its responses over time. However, Heirs Insurance emphasised that human agents would remain available to handle more complex or sensitive customer issues, creating what it described as a hybrid customer-service model.
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The company said the AI assistant has been integrated across several digital platforms, including WhatsApp, the SimpleLife mobile application, and the official Heirs Insurance website. This, it noted, is intended to allow customers to access support through channels they already use regularly.
Heirs Insurance added that the initiative aligns with its broader objective of driving digital innovation and improving insurance penetration in Nigeria and across Africa.
The insurer is part of Heirs Holdings, an African investment group with operations in 24 countries and interests spanning financial services, healthcare, hospitality, technology, and energy.
Industry analysts say the deployment of AI-powered customer service tools could accelerate digital adoption in Nigeria’s insurance sector, particularly among younger, technology-driven consumers.
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