The co-founders of Fitbit, James Park and Eric Friedman, have officially launched Luffu.com, a new AI-powered health platform designed to help families manage healthcare, caregiving, and wellbeing from a single, intelligent system. The launch marks their most significant move since leaving Fitbit following its acquisition by Google, and signals a broader shift toward AI-driven, family-centred healthcare solutions.
Unlike traditional fitness or health-tracking apps that focus on individual users, Luffu is built around the reality that healthcare is often a shared responsibility. Families routinely juggle medical appointments, medications, symptoms, reports, and daily wellbeing updates for children, ageing parents, and other dependants. Luffu aims to bring all of this fragmented information together into one secure, easy-to-use platform.
A New Direction Beyond Fitness Tracking
Fitbit became globally recognised for popularising wearable fitness tracking, helping millions of users monitor steps, heart rate, sleep, and activity levels. With Luffu, Park and Friedman are applying those same data-driven principles to a more complex problem: ongoing family healthcare and caregiving coordination.
Luffu is not positioned as another wearable brand. Instead, it acts as a central health intelligence layer, capable of integrating information from multiple sources, including connected devices, manual updates, notes, images, reminders, and health records. The goal is to reduce the mental and emotional burden that often comes with managing care across multiple family members.
How AI Powers the Platform
Artificial intelligence sits at the core of Luffu’s functionality. The platform uses AI to organise, interpret, and surface meaningful health insights rather than overwhelming users with raw data. Over time, the system learns daily routines and health patterns, allowing it to highlight changes that may require attention.
For example, the AI can detect shifts in sleep behaviour, activity levels, medication routines, or reported symptoms. Instead of passively storing this information, Luffu flags trends and potential concerns, helping families act earlier rather than later. Users can also interact with the platform using natural language, asking questions about health patterns or recent changes and receiving clear, contextual responses.
Crucially, the AI is designed to support human decision-making, not replace medical professionals. Luffu positions itself as an assistant and organiser, helping families stay informed, prepared, and aligned.
Designed for Families and Caregivers
One of Luffu’s defining features is its shared-care model. Multiple family members can collaborate around the health of a loved one, with permissions and visibility controls determining who sees what. This is particularly relevant for families caring for elderly relatives, people with chronic conditions, or children with ongoing health needs.
Care updates, observations, and reminders can be shared in real time, reducing miscommunication and duplicated effort. By keeping everyone on the same page, Luffu aims to ease caregiver stress and improve continuity of care.
Privacy and Control at the Centre
Given the sensitivity of health data, Luffu places strong emphasis on privacy, consent, and user control. Health information is only shared with explicit permission, and users decide how their data is used within the platform. The founders have emphasised that trust is foundational to Luffu’s design, particularly as AI becomes more deeply embedded in personal healthcare experiences.
Part of a Wider AI Healthcare Shift
The launch of Luffu reflects a growing global trend toward AI-enabled preventive and supportive healthcare, moving beyond reactive treatment alone. As healthcare systems face rising costs, staff shortages, and ageing populations, tools that help families manage care more effectively are gaining attention.
By focusing on families rather than individuals, Luffu occupies a space that many digital health platforms have overlooked. Its approach aligns with real-world caregiving dynamics, where health decisions are often collective and ongoing.
What Comes Next for Luffu
Luffu is launching initially as a mobile-first platform, with plans to expand features over time based on user feedback. While the current focus is software, the founders have indicated that future integrations with hardware and additional health technologies are possible.
For James Park and Eric Friedman, Luffu represents an evolution of their original mission: using technology to help people live healthier lives. This time, however, the focus is broader, deeper, and powered by advances in artificial intelligence that did not exist when Fitbit first launched.
As AI continues to reshape healthcare globally, Luffu’s debut places the Fitbit co-founders back at the centre of health innovation—this time addressing not just how individuals move and sleep, but how families care for one another.
Senior Reporter/Editor
Bio: Ugochukwu is a freelance journalist and Editor at AIbase.ng, with a strong professional focus on investigative reporting. He holds a degree in Mass Communication and brings extensive experience in news gathering, reporting, and editorial writing. With over a decade of active engagement across diverse news sources, he contributes in-depth analytical, practical, and expository articles that explore artificial intelligence and its real-world impact. His seasoned newsroom experience and well-established information networks provide AIbase.ng with credible, timely, and high-quality coverage of emerging AI developments.