Google has partnered with Ipsos, a leading global market research and polling organisation, to advance data-driven insights into how artificial intelligence (AI) is transforming learning, work, and entrepreneurship in Nigeria.
The partnership combines Google’s expertise in AI technology and digital innovation with Ipsos’ strength in research, public opinion analysis, and large-scale data collection. Together, both organisations seek to better understand how Nigerians are using AI tools to build skills, improve productivity, and create new economic opportunities in a rapidly evolving digital economy.
As part of the collaboration, Google and Ipsos conducted a comprehensive study titled “Our Life with AI: Helpfulness in the Hands of More People.” The research explored AI usage patterns across multiple countries, with findings showing that Nigeria ranks among the highest globally in AI adoption for learning and entrepreneurial activities.
The report revealed that a significant majority of Nigerian adults actively use AI tools to learn new skills, understand complex subjects, support their work, and explore business ideas. This high level of adoption reflects Nigeria’s strong culture of innovation, a youthful population, and the increasing role of digital tools in addressing challenges such as skills gaps, unemployment, and access to education.
According to Google, the collaboration with Ipsos aligns with its commitment to expanding digital inclusion and supporting economic growth in Nigeria through responsible AI. By leveraging research insights, Google aims to develop tools and programmes that respond directly to the needs of Nigerian learners, professionals, and entrepreneurs.
Ipsos highlighted that the partnership provides valuable evidence on how Nigerians perceive and engage with AI, offering policymakers, educators, and business leaders credible data to guide decision-making. The findings also help dispel misconceptions about AI adoption in Africa by showcasing Nigeria as a leading example of practical and everyday AI use.
Beyond research, the Google–Ipsos partnership is expected to support broader conversations around AI literacy, digital skills development, and innovation policy in Nigeria. The insights generated will contribute to shaping initiatives that promote inclusive access to AI technologies, particularly for young people, small businesses, and startups.
The collaboration underscores the growing importance of partnerships between global technology companies and research institutions in Nigeria’s digital transformation journey. As AI continues to reshape education and entrepreneurship, the Google–Ipsos partnership provides a strong evidence base to ensure that innovation in Nigeria remains inclusive, impactful, and sustainable.
Senior Reporter/Editor
Bio: Ugochukwu is a freelance journalist and Editor at AIbase.ng, with a strong professional focus on investigative reporting. He holds a degree in Mass Communication and brings extensive experience in news gathering, reporting, and editorial writing. With over a decade of active engagement across diverse news sources, he contributes in-depth analytical, practical, and expository articles that explore artificial intelligence and its real-world impact. His seasoned newsroom experience and well-established information networks provide AIbase.ng with credible, timely, and high-quality coverage of emerging AI developments.